Articles

OBJECTIVE

Power World is Colorado’s Mountain Powersports Headquarters.  They pride themselves on being a dealership where everyone is welcome and everyone, from beginners to those with years of experience, can find a helping hand.  The team at Power World have fun in their blood.  They are passionate enthusiasts and are eager to share their passion with their customers.  

They sell and service high quality brands such as Ski-Doo, Can-Am, Kawasaki, Husqvarna, Mercury and Evinrude/Johnson. But, General Manager, Joe Kelly wanted to ensure that his customers had a way to connect with their dealership and their incredible products through frequent, consistent communication.

So, Joe wanted to use email as an ongoing means to communicate about the ever-changing inventory they have on the Power World showroom to keep his customers engaged with his products and ultimately to increase website traffic, store visits and unit sales.

SOLUTION

As a Firestorm Email and Firestorm Website client, Joe is able to quickly and easily create emails that showcase his vast selection of powersports toys.  When creating an email, Joe can select from the images on his website directly through the email portal, and when he finds the perfect image of the perfect unit, it is automatically linked to that specific inventory page for him.

That seamless integration between his website and email platform helps Joe build and send an average of 2 emails per week to his customers with incredible results for each email.

RESULTS

Joe’s emails to his customer list consistently see a 10-14% open rate. And even better, those emails are getting an average 14% click through rate.  That means, Joe is sending 14% of those folks who opened his emails to his website, TWICE A WEEK!  That click through rate and open rate remain consistently that high because customers know that each email is going to have a new variety of vehicles and options to explore.

We’re in a passion-based industry and Joe’s customers are as passionate about powersports as the Power World team is.  They like hearing from Joe on a regular basis and seeing the huge variety of incoming new and used powersports products that Power World has in stock each week.  

Those emails invite enthusiasts to dream; to browse; to create an emotional connection with a specific new toy.  And even better, they are invited to shop!  Every email Joe sends has a variety of clear, concise call-to-actions with pictures of real in-stock inventory that is linked to the exact Vehicle Display page….automatically.

Does your website work seamlessly with your email newsletter platform?  Are you able to send out 2 emails per week with unique inventory images/links in just minutes (instead of hours)?  If not, give us a call, we’d love to show you how this works for Joe at Power World Sports and how it could work for your dealership too.

Give us a call at 877-242-4472 to schedule a FREE DEMO to see how Firestorm Websites could start generating more leads for your dealership.