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Dealer Essentials eNewsletter | December 2015

PSM | 11/10/2015

 

Host a Black Friday Event!

 

Consumers are eager to spend money on Black Friday weekend.  Don't force them to shop at the big box stores this year. Give them a reason to do their holiday shopping at your dealership this year by hosting a Black Friday event. Click the image above for more information.

Local Web Dominator Case Study: Kissimmee Motorsports

 

Objective:

Jeff Lampe, General Manager of Kissimmee Motorsports, knows that he has a passionate team of Powersports enthusiasts at his dealership. And, he takes a lot of pride in making sure that Kissimmee Motorsports offers the Central Florida area the best shopping experience around. So, he wanted to find a way to ensure that potential customers knew that they could expect 5-star service every time they visited the dealership.

 

 

Solution:

When Jeff signed up for the Local Web Dominator, they integrated their Lightspeed account to allow the program to automatically request reviews from anyone who had recent transactions. And that is where most dealers stop, but not Jeff. He took a very engaged, active approach by taking advantage of the ‘Business Reply Cards’ provided in the POP Kit. He implemented a friendly internal competition among his staff and compensated the team member who got the most Business Reply Cards completed by happy customers.

 

Results:

The results of this active approach to review acquisition are numerous: Increased email capture, employee engagement, employee recognition, boosted morale, etc. By having customers complete the business reply cards, they also provide their email address which Jeff can download as a spreadsheet and add to his future marketing efforts. Not to mention, the critical employee engagement and ownership of the review acquisition efforts. In less than 3 months, Kissimmee Motorsports has earned 378 reviews on their custom review site: www.mykissimmeemotorsportsreviews.com and his Google + page increased from a 3.9 star rating with 16 reviews to a 4.5 star rating with 43 reviews.

 

Now it’s much easier for potential customers to see that Jeff and his team are committed to quality customer service from a passionate, knowledgeable staff.

 

Want to generate additional unit sales from a steady stream of leads to keep your sales team busy as we close out the 3rd quarter of the year? Give us a call at 877-242-4472 and we’ll show you how to get started.

 

 

SHARP SHOOTER BOOK & TRAINING PROGRAM

 

Our FREE book program supplements the current Sharp Shooter campaign training we offer each week.  When you sign up for a Sharp Shooter campaign, we’ll train your staff to be ready for the event with our live ‘Campaign Kick-Off’ webinar.   View the training times and log in details by visiting our Training Calendar here.

 

In addition to getting your team motivated to provide outstanding service to your customers during your event, dealers who attend the Campaign Kick-Off Training prior to their event will receive one FREE motivating business/life book each month they attend.

 

Following is the list of FREE books for 2015:

 

 

 


PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472

Questions?