Digital Marketing Case Study: All American Harley
All American Harley-Davidson is a dealer with a 35,000 square foot state of the art dealership building located in Southern Maryland. Located just southeast of Washington, DC, not only are they a great riding destination, but their highly trained team makes customers feel like they are home away from home and love sharing the excitement of the Harley brand with locals and travelers alike.
The team at All American H-D knows that taking care of the customers better than their competition creates loyal and repeat customers. Plus, when their current customers are happy and well cared for, they help create NEW customers through word of mouth and positive reviews. What customers say about their dealership is more powerful than anything that they can say about themselves.
Lyndon Abell and Jessica Zadlo met with PSM Account Executive, Christopher Baugh to create a plan for converting their happy customers into an increased online reputation and to grow their business. They signed up for the full Digital Marketing package including: Reputation Management, Email Marketing with Marketing Automation and a Firestorm Website.
Each product on its own is major player in a dealer’s marketing tool-belt. But when they are combined the effect is extremely powerful.
All American Harley-Davidson launched their Digital Marketing products through PSM in January 2019. Since then, they’ve grown their Google reviews from 101 to 169. That’s about 10 new reviews per month, every month. Additionally, they generated 96 new customer reviews on their custom review site: allamericanharleyreviews.com
The cool factor is that these reviews, along with the customer photo appear on the homepage of their Firestorm Website as a scrolling review widget for prospective customers to see. It is automatically updated as new reviews roll.
And, when a dealer uses the Reviews Mobile App (which is included in the Reputation Management package) the customers get a text & and email thanking them for their purchase and including a picture of them with their new bike – which then shows next to the review that the customer leaves for the dealership. Talk about some killer authentic social proof! And it’s all integrated to work together seamlessly.