Case Study - Thornton's Motorcycle Sales - Versailles, IN

Tia Robinson | 11/28/2016



Thornton’s Motorcycle Sales is a family owned & operated dealership in southeast Indiana, nestled between Indianapolis and Cincinnati, Ohio. What started out as a passionate hobby for John Thornton back in the 70’s is now a 24,000 sq ft facility including a warehouse of inventory. Thornton’s is run on the strong Christian principles of the owners coupled with a passion for all makes & models of motorcycles & ATVs. While their team does an incredible job with folks that stop by the dealership, they wanted to increase their online presence by driving more traffic to their website and generating more online leads.




General Managers, Tammy Schwagmeier and Myron Barnes signed up for the Local Web Dominator’s digital marketing solution, including the Facebook advertising component.  For a local dealership with a small-town feel, these guys have great instinct for what works with digital marketing.  Instead of growing the likes they have on Facebook, they directed their budget to drive Facebook visitors to their website. The strategy to use Social Media to help drive online leads to their website is still under-utilized in the powersports industry, and Tammy and Myron were happy to jump in early and reap the benefits. 




Last month, the Facebook campaign was seen by 41,354 motorcycle & ATV riders within 50 miles of Versailles, IN while they were scrolling through Facebook.  


Plus, the ads generated 533 visitors to In fact, the campaign increased website traffic and conversions (leads) by 5%. That translates to 19 total conversions in one month from the Facebook ad campaign alone.  With a closing ratio at the industry average of about 10%, that means that Thornton’s could sell 2 units from the Facebook ad campaign, in one month!  That’s a pretty powerful way to put social media to work for their dealership.   


Want to have an email marketing program that was created exclusively for the Powersports industry, has pre-populated images and ad copy, and generates killer results?  Firestorm is a FREE component of the Local Web Dominator program.  Give us a call today at 877-242-4472 and we’ll be happy to show you around.

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750