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Case Study - Grand Junction Harley-Davidson®

Tia Robinson | 05/06/2016





Grand Junction Harley-Davidson® prides itself on being located in the most beautiful motorcycle touring region in the country. But, they also set themselves apart by being an 11-time Harley Bar & Shield winner.  For those who carry that badge of honor, you know that it is no small feat.  It’s often stated that the culture of a company trickles down from the top.  That is evident by the personal attention customers get from General Sales Manager, Ben Hunter.  He’s one of those leaders that understands how to combine performance and personal touch.  Through Ben’s genuine care for his customers, the Grand Junction team provides unparalleled customer service to every customer and is one reason why


they generate tons of repeat and referral customers.  When customers are referred to any new business, they will typically do a quick search online to find out a little more about that business.  So, with the insight from Marketing Manager, Justin Marchun, Ben wanted to find a way to take advantage of those prospective customers who were researching Grand Junction H-D online and increase leads for the sales team. 





As a new participant in the Local Web Dominator program, they activated the lead generating feature that is included in the program called the Lead Magnet. The customized Lead Magnet is an embedded window that opens on the Grand Junction H-D website.  It includes a premium offer that is MAP approved and encourages quality leads for new or used units. These leads are then emailed directly to the Sales Manager at Grand Junction H-D® who can ensure they are worked correctly and closed as sales.







In just one month, at the end of winter…in Colorado, Justin was able to generate 25 unit leads for his sales team. With an average closing ratio of 10%-15%, that could translate into 2-4 bike sales in one month just from the Lead Magnet. Keep in mind, this is a winter month in Colorado!


One of the many responsibilities of a Marketing Manager in a dealership is to generate leads for the sales team…That’s what marketing is all about, after-all. Through the success of the Lead Magnet on their website, that is one thing Justin can cross off of his to-do list.


Want to set your Marketing Manager up for success by activating the Lead Magnet on your website today? Give us a call for a FREE demonstration or to get a FREE quote on the Local Web Dominator program: 877-242-4472 or visit us online at



PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750