Did you know that the number one reason dealerships lose customers to their competitors is because of a perceived feeling of apathy or indifference about their business? Your customers want to hear from you, expect to hear from you, and if they don’t hear from you, they assume you’ve forgotten about them. That’s exactly why dollar for dollar email is still the king of 1-to-1 direct marketing. According to a 2019 study conducted by the Data and Marketing Association, when properly executed, you can expect an average return of $42 for every $1 spent on email marketing. But doing email marketing, and doing it right, can be two different things.
Since building our Firestorm email platform from the ground up in 2015, we’ve deployed millions of emails for well over a thousand dealers, and we’re continually analyzing the data and striving for improvement. We’re often compared with other providers, but its very much an apples and oranges comparison.Get a FREE Quote & Demo
For starters, our system was built specific for dealers, it’s not generic and wasn’t built for the butcher, baker, and candlestick maker. We integrate with your Dealer Management System so when your sales, parts, and service transactions capture email addresses they are automatically put into your Firestorm Email account. This saves you time from the clumsy, manual process of downloading your list from your DMS and uploading into your email software. And, it’s automatically done daily, so you don’t have to worry that your list is not up-to-date.Get a Quote & LIVE Demo
And speaking of integrations, if you happen to have a Firestorm website, all of your forms completed for quote requests, contact us, service etc. are also automatically being dropped into your Firestorm email system.
Plus, when building an email, if you’d like to feature a unit or two from your Firestorm Website, your website inventory is all integrated with your email system. And, with our Marketing Automation, we can even create a “set it and forget it” email campaign with featured vehicles of the week to deploy on the day and time of your choice driving more traffic to your vehicle pages leading to an increase in leads each week without having to lift a finger.
All your Inventory Images, Slider Banners & Calendar Content from your Firestorm Website are already linked up and ready to drag & drop into your emails, saving you time and effort. No more having to right click,
save, upload, link & repeat.
Want to build your own emails from scratch? We’ve got you covered.
Want a little motivation and lift off with some “Done for you” graphics including OEM specific content, as well as hundreds of themes for every holiday imaginable, we’ve got it.
Our graphic designers create cool, relevant themes built for dealerships (no boring, generic themes built for photographers, cookie decorators and accounting firms), and we
continue to update them every single week.
24-Hour Reporting dropped right into your inbox so you can see how each email performed. No more wondering if that email went out yet, and if so – did anyone open it?
Every report includes email results including Heat Maps showing the most popular links in every email so you know exactly what worked for your customers and what pieces of your email drove the most traffic to your website.
If you’re concerned about email deliverability, you’re not the only one, we’ve been eating, drinking, breathing and sleeping best practices for email deliverability and that’s why we built in an industry-leading set of deliverability tools and done for you re-engagement campaigns that are producing truly remarkable results for our clients. In fact, if you’d like, click here and grab our FREE 21 page special report that reveals the secret sauce for exactly how to get your emails delivered.
Don’t let your customers feel that you’re indifferent about their business, email marketing is a rock solid proven winner to communicate with those valued customers, and remember, Firestorm email saves you valuable time and improves the quality of your results because it was built just for dealers like you.GET A QUOTE & LIVE DEMO