Bullseye Program

Multi-Channel Marketing

The Bullseye program puts your dealership in-front of thousands of your most viable prospects by utilizing several online and offline strategies. We boost traffic to your website. We get prospects to self-identify if they’re interested in buying something from you right now. We automatically send your website inventory visitors a buy-back email. Then our internal call center picks up the phone and sets appointments and generates Hot Leads for your team.

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Identify Active, Inactive & Conquest Riders in Dealer's Top-Performing Zip Codes
Past Customers Re-targeted in Facebook & Instagram
3 Programmatic Emails sent to Past Customers
Prospects Self-Identify if they are in the Market
Completed Surveys & Email Clicks are Onboarded (Connect Device ID to customer information to track inventory page visits)
Inventory Page Visitors Receive a 1-to-1 Buy Back Email
Mail Them 6x9" Variable Print Postcard
Our In-House BDC sets Sales Appointments & Identifies Hot Leads
Dial-Into DMS to Provide ROI Report

Latest Reviews

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Cory Lanham
5/6/2022
Elizabeth and the rest of the Website Team are amazing! They are always lightning fast to respond and resolve my problems in a matter of minutes! I wish I could leave a higher rating than 5 but would definitely recommend reaching out whenever you need some assistance! (Employee: Elizabeth Jones)
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Emma Merdovic
4/8/2022
Elizabeth has been so helpful and responsive with any issues weve had. She takes time to jump on video calls with me to walk me through processes involving our new site, and always give us multiple options for how we want to handle anything. Any time we need anything - shes on it! Elizabeth is not only attentive, but incredibly kind as well. Thank you Elizabeth! (Employee: Elizabeth Jones)
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BRADY MCKINNEY
4/6/2022
Josh did a great job with explaining all of the PSM services to me and is the main one responsible for getting us on board. Now that I am signed up I can also tell he really cares about service after the sale which is why I am giving him 5 stars. Thanks for all the help Josh! (Employee: Josh Rapplean)
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BRADY MCKINNEY
4/6/2022
Elizabeth has been very helpful and responsive throughout the whole website building process. She is a key player on the PSM Marketing team and they are very lucky to have her! (Employee: Elizabeth Jones)
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SHAUN OLANDER
3/31/2022
We just changed from Dealerspike to Psm. Elizabeth walked us through every step of the process very well. She was absolutely on the ball when we wanted to make a change and has been a great asset to us using the new website.
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Kari Cannady
3/17/2022
I just wanted to give a quick shout out to Elizabeth! She's amazing and such an asset to PSM. First, we love our website and secondly the service/support is by far the best I've received being in the powersports industry for 16 plus years! If there's an issue, a quick change or addition, Elizabeth has been my go-to. She's insanely fast to response...even faster to get the updates complete. I appreciate her and I can sense her amazing personality through her emails. THANK YOU Elizabeth for your outstanding customer service and your willingness to always help me!! Cheers!!
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daniel pimentel
2/5/2022
Walked me through how to create a custom report, extremely courteous and helpful, Angela is amazing! Thank you so much for the seamless experience (Employee: Angela Smith)
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MATT MORTON
1/29/2022
Angela was amazing to work with. With her help (and with her working with my very specific querks) we developed an email campaign that will run automatically and still show the personal touch that shows customers relationships matter. Within one day of the emails being sent out we sold a bike to a returning customer and setup an appointment to sell another bike. I highly recommend this service and working with Angela made it even better. (Employee: Angela Smith)
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Shila Barker
1/8/2022
We decided to switch our website provider to PSM and have been exceedingly happy with our choice. As we progress into the future of record breaking online consumer shopping, we can already see that PSM is ready to meet the challenge with up-to-date features. Our salesman, John, has been super informative and responsive to any questions we may have. Tia has been a joy to work with in the building stage as she has wonderful ideas, is super knowledgeable, and is on top of all that has been thrown her way. I know that it takes a team to do this so I want to say THANK YOU to each and every one of you for a successful launch of our awesome new website! (Employee: Tia Robinson, John Ambuehl)
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Connor Holiman
12/14/2021
Clear concise and to the point. (Employee: Josh Rapplean)

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750

Questions?