Bullseye Program

Multi-Channel Marketing

The Bullseye program puts your dealership in-front of thousands of your most viable prospects by utilizing several online and offline strategies. We boost traffic to your website. We get prospects to self-identify if they’re interested in buying something from you right now. We automatically send your website inventory visitors a buy-back email. Then our internal call center picks up the phone and sets appointments and generates Hot Leads for your team.

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Identify Active, Inactive & Conquest Riders in Dealer's Top-Performing Zip Codes
Past Customers Re-targeted in Facebook & Instagram
3 Programmatic Emails sent to Past Customers
Prospects Self-Identify if they are in the Market
Completed Surveys & Email Clicks are Onboarded (Connect Device ID to customer information to track inventory page visits)
Inventory Page Visitors Receive a 1-to-1 Buy Back Email
Mail Them 6x9" Variable Print Postcard
Our In-House BDC sets Sales Appointments & Identifies Hot Leads
Dial-Into DMS to Provide ROI Report

Latest Reviews

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Joe "Big Stacks" Scharl
4/8/2021
Shout to to Ben with helping me work out a few things and get me rolling in the right direction. Mr. Chimento, you were a big help to this old codger. (Employee: Ben Chimento)
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Joe "Big Stacks" Scharl
4/8/2021
Tia is amazing and always such a great help. Helped me find a way to get my sale guys information on the lead form lickety-split. Keep up the good work. (Employee: Tia Robinson)
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sokhon sen
4/2/2021
I had the task of launching both our dealerships new websites the past couple of months. The PSM team that I personally talked too were very professional, accommodating, and patient. I am very new at this and they helped me along at a timely manner. We had a few hiccups on our side but we managed to work through it together efficiently and got our website launched right on time. Thanks again PSM team!! (Employee: Tia Robinson, Eric Pedretti)
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Nikki Hennenfent
4/1/2021
From the beginning, the team I've worked with to get our new website up and going has been phenomenal! It's been an easy, fun, and smooth experience. We've also been utilizing other products PSM has to offer, and the whole team has been amazing! Thank you to Mike and Tia especially! (Employee: Mike Martin, Tia Robinson, Kelley Azzarelli, Sabrina Deyoe, Tracy Hilton)
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Robert Fret
3/30/2021
Put that coffee down!! Coffees for closers only. Im here from downtown. Im here from Rod and Tory and Im on a mission of mercy. You call yourself a salesman, Josh is a salesman. He can handle anything. (Employee: Josh Rapplean)
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Bill Fisher
3/27/2021
My background is managing Business Partner Channels in the banking payment software industry. I understand what makes a good strategic relationship. Josh is more than a vendor. He epitomizes the business relationship with his expertise, industry knowledge, communication and putting the client first. LHH-D and PSM wouldn't have a 5-6 year relationship if it wasn't for Josh's 5 Star Attitude and Professionalism. I look forward to talking to Josh every couple weeks. There are days I drive to work and think I need to call Josh, I walk in the dealership and a coworker will yell hey Bill Josh from PowerSports called. That's Nice! (Employee: Josh Rapplean)
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Will Swart
3/26/2021
Josh has been a great asset in getting us up and running on the new website. Quick response with questions that I have had for him. (Employee: Josh Rapplean)
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Jason Heller
3/26/2021
I like dealing with Josh. I don't feel like I'm getting pressured beyond what I would normally expect. His presentations are easy to understand and the meetings are productive. (Employee: Josh Rapplean)
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Brian Clay
3/25/2021
Tia absolutely CRUSHES the competition! Her and the rest of the team move with speed and precision. In the time span of less than 1 hour, our old website was decommissioned and the new and improved version was up and running. Not only the website, but she was able to do everything needed to ensure that our new email domain was functioning as needed. To say the very least, the team at PSM has gone above and beyond to ensure that the new site and the transition were not only seamless but I enjoyed every conversation we've had. Every request I made during the design process was handled, in most cases, before the end of the business day or soon. I worked with Tia the most during this process and my enthusiasm is a direct reflection of her personal touch. That isn't to say that everyone else wasn't top-notch, in fact the whole team has blown my expectations out of the water! I am looking forward to all the ways they are able to help us be the best we can be! (Employee: Tia Robinson)
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Ed Harper
2/26/2021
I was sure I was going to have to push, pull, and drag this team to the finish line. The reality was that I had to do my best to keep up. Blown away by how quick, and efficient they were. I could go into great detail about each one individually, but I simply don't have time. Making the big changes we did is normally an excruciating experience, but it was actually a great experience from start to finish. We are so glad that we decided to take the leap with PSM. (Employee: Tia Robinson, Taylor Donahue, Josh Rapplean, Tory Hornsby)

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750

Questions?