Dealer Essentials eNewsletter | October 2015

PSM Marketing | 10/01/2015


 Happy Hallow-Thanks-Mas!



With up to 70% of consumer spending occurring between Halloween and Christmas, it makes sense for you to get in on the action and attack your buying base this holiday season!


Simply choose how many people you want to reach for each holiday. Then we will market to your buying base each month for Halloween, Thanksgiving, and Christmas (the “Hallow-Thanks-Mas” Program) via our done-for-you Sharp Shooter multi-channel system.  Click the image above for more information.

Local Web Dominator Case Study: Hattiesburg Cycles



In spite of the huge 100,000 sq. ft. show room, and the 10 major Powersports brands that they carry, the team over at Hattiesburg Cycles are more like family than employees.  They are the Mississippi Gulf’s largest dealer and happily care for customers from all over the southeast region.  While, they’re passionate about their toys, they’re also pretty passionate about their business.  That’s one of the reasons why General Manager, William Moore, signed up for the Local Web Dominator program.  He not only wanted to ensure that the Hattiesburg Cycles treated everyone like family...he wanted to grow his ‘family.’




William put one of his right-hand guys, Marketing Manager, Robert McMorrow, in charge of the day-to-day operations of the LWD program.  And Robert knew that any good marketing generates good sales.  That’s why he activated the Lead Magnet feature of the program and selected the curiosity-driving incentive of the “Internet Value Package”.  This lead generating tool is included for FREE as part of the Local Web Dominator program.  And it’s a proven winner for generating new & used unit leads.



Hattiesburg Cycles has generated more than 500 authentic unit leads in 9 months. That’s in addition to the sales leads coming in from all the other standard sources.  With a conservative closing ratio of only 10%, that means Hattiesburg Cycles Lead Magnet contributed to about 50 unit sales over the past 9 months to the Lead Magnet!  Wow. Plus, to make their life a lot easier, Robert is spearheading an integration with Traffic Log Pro to have the leads funneled directly from the Lead Magnet into their TLP account which will enable the sales team to manage those incoming leads much more efficiently.  Those are some powerful results from a powerful tool (and one that can so easily be coupled with the current systems in place in the dealership).  Thanks to the Lead Magnet & Robert’s ingenuity in collaborating with his marketing partners, William is going to continue growing his Powersports family pretty rapidly.


Want to generate additional unit sales from a steady stream of leads to keep your sales team busy as we close out the 3rd quarter of the year? Give us a call at 877-242-4472 and we’ll show you how to get started.





Our FREE book program supplements the current Sharp Shooter campaign training we offer each week.  When you sign up for a Sharp Shooter campaign, we’ll train your staff to be ready for the event with our live ‘Campaign Kick-Off’ webinar.   View the training times and log in details by visiting our Training Calendar here.


In addition to getting your team motivated to provide outstanding service to your customers during your event, dealers who attend the Campaign Kick-Off Training prior to their event will receive one FREE motivating business/life book each month they attend.


Following is the list of FREE books for 2015:




PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750