Articles

What Makes PSM Different?

Tory Hornsby | 11/30/2020

If you’re ever in the Peachtree City, GA area, be sure to stop by our office for a quick tour. We love visiting with dealers and showing a little behind the scenes look at what makes PSM Marketing tick.  

One of the first things you’ll notice are the signs hanging around the office promoting our Core Values, Mission Statement, awards, team member plaques, some of our favorites quotes and even more. My favorite of all the signs features PSM’s Responsibility.


Our Responsibility: “Take better care of our clients than any other company can or will.” 

 


 
We take this responsibility seriously. In fact, we discuss what it looks like in our staff meetings.  We train our team based on it, including coaching client calls, emails, overall support and more. While we’re far from perfect, our dedication to fulfilling Our Responsibility only happens with a dedication to continual improvement. This attitude has led PSM to have the highest number of Google reviews in the industry. Search Google for “PSM Marketing in Peachtree City” to check them out. 

We do our best to truly live out our Organizational Flow Chart being flipped upside down. Below is an illustration of what this looks like. The left is a classic big dumb company with a CEO at the top who is served by an Executive Team. The Executives are served by the Managers, who are served by their Front Line Staff. Customers are at the bottom and often end up being an after-thought in their operation. 

On the right you see this flipped upside down. The CEO serves and enables Executives, who serve the Managers, who serve Front Line Staff. All of them exist to serve Customers, who are now at the top.  

We are one of the only organizations in the industry where you can get the CEO (Rod Stuckey) or myself (Executive Vice President) on the phone. Test this out and give us a call. Our chief purpose is to help our clients become more successful.  This includes a series of webinars that I lead every single week that are designed to get our clients to gain the most benefit from PSM Marketing’s products.

JOIN OUR VALUE BUILDING WEBINARS
•    Firestorm Email (sending email and increasing inbox deliverability)
•    Firestorm Websites (inventory mgmt., SEO, how to add pages and other best practices)
•    Website Tracking (best practices, email automation & CRM integration)
•    Customer Connections (texting setup, social media integration & boosting engagement)

These webinars and their schedule are subject to change. For our current schedule, call or text 770-692-1750 or visit: www.PSMMarketing.com/Calendar 


Dedicated to your success,
Tory

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Over 200,000 Impressions & 6,000 Clicks for $600

Eric Pedretti | 11/25/2020

It has been one crazy year! Who knew it would take a pandemic to create record months? A few short months ago when Governors were closing businesses down, we all thought our industry might really be in trouble. And then the opposite happened. Families skipped their normal vacations, found a few extra bucks in their pocket from the government and said screw it, let’s go buy a SxS, a motorcycle, a boat or an RV. So instead of going out of business, the average dealer was overwhelmed with demand like they’ve never seen before and now most dealers are out of inventory. Crazy. 

To help dealers combat this rollercoaster of a year, we rolled out our new ‘Integrated Digital Marketing program’. It’s designed to truly roll with the punches and specifically address the four greatest needs of a dealership’s business each and every month. We found a few major opportunities that existed this year for the average dealer. Most dealers’ digital advertising was fragmented…web banners on the website didn’t match the YouTube ads, which didn’t match social media posts, which didn’t match the remarketing they were running and everything was simply pulling in different directions. But to be fair, unless you had a full-time marketing manager who doubled as a graphic artist, happened to be Facebook & Google Certified Expert and had hours and hours to devote to ensuring everything online was pulling in the same direction every single week while you were dealing with unprecedented demand…it probably wasn’t the highest item on your priority list. 

The pandemic didn’t just create crazy demand, it also created crazy opportunity in social media marketing. You had the perfect storm of less businesses advertising on social media (due to COVID) and more people spending more time on social media than ever before (due to COVID) which created the perfect opportunity to get massive advertising results for a very limited expense.

Like the title said, we’ve had multiple clients get over 200k impressions exclusively to their buying base of past customers and a look-alike audience in their market (AKA their competitor’s customers who buy what they sell, live in their backyard, but haven’t bought from them yet) and over 6,000 clicks to their website for less than $600 in one month. If you would’ve told me at any point in the past half decade that was possible, I wouldn’t told you you’re crazy. 


With that type of fire power, our Integrated Digital Marketing Program helps dealers fix their ever-evolving challenges by changing each month based on the up-to-date needs of their business. You pick up to four categories each month that you need to focus on and you set the budget; we take care of the rest. Our in-house graphic artists create artwork for each of your four categories to display across Facebook, Instagram, YouTube & Google’s Display Network which requires dozens of different shapes and sizes. They also create web banners featuring those same categories for your website. Next, our in-house digital marketing experts go to work managing those four individual campaigns across four platforms targeting your buying base, with individual budgets and geo-targeting so you get the maximum results possible. Once they leave your website, we remarket to them with the same ad that brought them to your website initially. This ‘Be Everywhere’ strategy pushes folks through the sales funnel faster so you can sell more of everything.

Service down? Let's push service this month. MotorClothes/Apparel off? Let's focus one of your four categories on PG&A. Inventory shortages? Our clients are buying better units at costs well below the auction from customers and prospects in their backyard that they can turn around and make a healthy margin on. In-fact, we helped a dealer in Canada buy back 65 pre-owned units in 6 weeks using this program. Another dealer in New York bought back 35 units in one month. Another in Detroit has been running these campaigns for the past three months and all three dealers are the only dealers with any inventory in their markets. Check out some real results from dealers just like you across North America and call or text us at (770) 692-1750 to learn how we can help you specifically address the four greatest needs of your business each and every month. Happy selling.

 

 

 

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DID YOU KNOW? Firestorm Website Clients See Test Ride Requests Increase by 70%

Tia Robinson | 11/20/2020


As marketing purists who provide high-tech tools that are built with proven marketing principals in mind (not the other way around), the PSM team is known for generating high-quality leads for their clients, and the Firestorm Website platform is no exception.  This is done by incorporating the direct-marketing principals that have helped dealers generate more leads and increase their profits for years through multi-channel targeted marketing. 


So, while the rest of the industry creates pages all over dealership websites that are blank forms, dealers on the Firestorm Website platform get a different option.

Firestorm Websites create an experience for the customer that is curated to drive them towards the Inventory pages and generated higher-quality leads through a layout proven to yield results for the dealer.  One of the results that dealers experience is a significant increase in Test Ride leads. 

While most dealers are accustomed to having their website provider create a stand-alone page for customers to schedule a test ride, Firestorm Websites by PSM know that this type of page poses two issues:

1.    It falls within the pages that sees less than 5% of the overall websites traffic each month*
2.    It does not include any of the proven drivers of response…therefore leaving customers apathetic and uninterested in filling out another random web form. 


Dealers that incorporate a Test Ride request on their VDP pages of their Firestorm Website saw an average of a 70% increase in test ride requests.  Ask any dealer what the best way to move metal is, and they’ll tell you: “Put butts on seats.”
 
So by swimming against the current trends of traditional sites, and applying the proven marketing principals that has set PSM apart for years, we’re able to help dealers increase not only their overall website leads, but specifically leads that are interested in test riding in-stock inventory.  

Want to see if your site fits this mold? Pull your lead list year-to-date and sort by how many test ride forms you’ve received.  Our data shows that it’s probably less than 10….all year.  Firestorm Website clients are yielding an average of 10 a MONTH! 

Give us a call  or text us at 770-692-1750 or visit us online at Firestorm-Websites.PSMMarketing.com so we can pull back the curtain with a LIVE DEMO to show you what makes Firestorm Websites different from the rest of the website options out there. 

 

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Added Value

Brad Cannon | 11/17/2020

Normally, I use my space here to discuss new products, features, functionality, or benefits, and I guess to some degree I am this time but with something more intangible – but important. 

This whole year has provided (forced) the opportunity for a lot of introspection of our company. We’ve re-thought how we do things, improved product offerings – even increased them. Honestly, some of what we’re doing now is amazing. Especially with paid advertising. If you haven’t seen our IDMP product, get one of our guys to show it to you. Total game changer. We’re the only ones doing it.

But back to what I wanted to share. The intangible. PSM isn’t a big dumb company. We’re a lean company full of A Level players who care deeply about what we do for our clients. I’ve always known that, because we built this company by intent that way, but it really just struck me again recently as our leadership team was in our weekly meeting, reviewing the things we normally do. 

What struck me, was that as we were going through customer issues for the week, as we would discuss them, the different leaders would refer to people by name and not by dealership. “John called in and wanted…”, “Mark called in to check status of..”, “Jacob found a bug in…”, “Did we get Sarah taken care of?”

Everyone knew who we were talking about, and what dealership it was related to. 

We have hundreds of clients, and have been able to continue to see them as people and not numbers or dealerships. I think that’s kind of a big deal, particularly when dealing with the complexity of the different products and services we provide.


Is PSM perfect? No, but we want to be. We have a sign on the wall where we have our company wide Friday morning meetings, it says our responsibility is to “Take better care of our clients than any other company can or will.” A lot of times, those kinds of signs get put up for the benefit of outsiders who walk in to see, and really just collect dust. That’s different here. We don’t have outsiders walk in as a rule. The sign is there for US. And what is written on it gets said in our Friday meetings, and echoed throughout the week in conversations when we face customer challenges, whether they be bugs, odd feature requests, or crazy tight time frames to get something done. I’m super proud of that. It matters.

Again, is PSM perfect? No, but we do a pretty damn good job. And if I go back in time and put my dealer hat back on, having a company to work with that cared enough to know me by name, or help me solve issues after hours, or develop solutions that I suggested would have been great. And we do business the old fashioned way, with a handshake. No contracts or legalese to trap you in a bad relationship. Regardless of the product you get from us, we have to prove our value every month. The fact that our team does that is on public display. Check out our Google reviews… and then compare them to some others out there.

Attitude and grit are intangibles. You can’t put them as a line item on a monthly invoice, but they matter. They matter a lot. And our team is loaded with both, and use them to bring success to our clients every day. 


Talk soon,

Brad

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Understanding the Difference Between Search vs. Interrupted Digital Ads

Rod Stuckey | 11/11/2020

We’ve worked with well over a thousand dealers of all sizes and brands in every corner of the country and  often get asked the question:  “Should I do Facebook or Google, Instagram or You Tube, Search or Display and Re-Targeting?”  This all gets pretty confusing with so many generic terms like Pay Per Click and Digital Advertising.

Below is some clarification as well as a list of pros and cons with a different perspective on how to answer that overwhelming question. 


1.    Search Advertising: This is primarily Google Ads and is your basic sponsored listing that shows up when someone searches in Google (Formerly AdWords - I’m going to leave out Bing and Yahoo for the sake of this article because Google is the 800 pound gorilla). 

Pros:
•    Hot Traffic from current in the market consumers.
•    Excellent source to conquest new in the market consumers who haven’t done business with you in the past. 
•    Low funnel leads with higher conversion opportunity. 

Cons: 
•    Arguably you’re paying for traffic you could have gotten for free through organic. 
•    Often shopping for the best price.
•    Because of its auction type bidding, can get pricey in competitive areas. 

2.    Interests / Interruption Advertising: Paid ads on Facebook and Instagram, Google Display Network and YouTube. *Side note: Facebook owns Instagram and Google owns YouTube. 

Pros: 
•    Warm traffic that found you while not really planning to.
•    Users are seeking an escape on this media and your products provide an escape. 
•    Typically very affordable.
           
Cons:
•    May not currently be in the market. (Higher Funnel Lead Opportunity)
•    Less likely to convert into an actual lead on your site. 
•    Potentially paying for wasteful clicks. 

With regards to Search ads, by now you’re likely familiar with the common KPI’s of impressions, clicks, click through rate, conversions, and conversion rates. And, that’s all good stuff.  It’s refreshing to pay for advertising and have some data to back up your decision. However, all clicks and conversions are not equal and unfortunately we don’t have uniformity in how these metrics are being calculated. So, it can be difficult to compare apples to apples with your dealership’s results and your peers in a 20 group. 

For starters, how many of your clicks and conversions came from your Dealership’s name searches versus those who directly search for the year, make, model of their interest. Anytime you must “pay per click” for your dealership’s name, you can’t help but wish you’d have gotten that same click for free from the Map Pack or your organic listing. They may have just been looking for your phone number to call and check on their parts on order  or unit in service, and therefore you haven’t really earned a positive ROI on that paid click. In contrast, the person who is in the market for a new unit, has no real loyalty or affiliation with a local dealer and is just searching for a 2021 Polaris Ranger - Now that’s a click and a conversion your happy to pay for. 

For the record, I’m not saying that paying for clicks to your own dealership is all bad, it really is a dealer preference and budget decision. Many metro markets are super competitive, and some are downright ruthless. 

Then there is the interruption marketing. This can be with Facebook and Instagram paid ads and boosted posts, as well as on YouTube and the Google Display Network, which are those annoying pop up ads on the weather channel, Fox News, and other high traffic media sites.  These are paid ads that don’t typically convert as well as search, but they do get a lot of clicks to your site for a very reasonable ad spend. 

Because FB and IG are closed loop universes, they have tons of demographic and psychographic data on their users likes and interests and therefore can serve up ads that are almost creepy they are so relevant. Google’s getting better and better at interruption marketing on their platforms as YouTube continues to capture more interest information from its user base.  It’s also possible to build lookalike audiences and even upload your email lists to make your campaigns perform better. 

And this brings me to re-targeting, also known as re-marketing, whereby your ads are served up to those who have visited your website. These ads are sometimes referred to as stalker ads, but in reality, are highly targeted with zero waste unless the customer has already purchased from you. Conversions from re-targeting are usually low funnel. 
But, here’s where things get tricky for dealership specific search and interruption marketing. What most consider to be Google and Facebook advertising is simply building out a few generic ads, set the budget and geo-targeting, and then letting them run all month long usually routing the traffic to generic pages (which only create high funnel conversions).  

This works and gets solid results, but there is a much better way. 

We call it Dynamic Inventory advertising. With Dynamic search we download your website inventory every night and programmatically build an ad for every unit that links directly to the vehicle details page of that unit. So, if you have 250 units in stock, you have a custom ad for each of those rebuilt every night with landing pages completely relevant to the person’s search; therefore, making it a much lower funnel conversion. 

We’re also dialing in Dynamic Advertising for interruption marketing within FB, IG, and the Google Display network through re-targeting. So when a customer visits your website and views a specific vehicle, we then retarget them with that very unit and similar ones in your inventory through paid ads on FB, IG, and Google Display/YouTube and link them back to that VDP rather than your home page. It’s super trick and produces much lower funnel conversions with practically zero waste. 

So, to answer the question, “Should I do Facebook or Google, Instagram or You Tube, Search versus Display and Re-Targeting? The answer is, you absolutely should be doing it all because it flat out works and the results are so transparent and so quantifiable.  

You really should give it a try, and we’d love the opportunity to earn your business, so give us a call or shoot us a text at 770-692-1750. 

 

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Stop Getting Lackluster Results from Your Digital Marketing

Tory Hornsby | 10/26/2020

Discover a little-known multi-touch approach that utilizes only the best performing channels to increase business from your customer data base and your competitor’s customers!

If you’re like the other high-performing dealers we work with, you’re probably tired of your digital advertising. Maybe you feel like you should be getting better results, or your ads are stale and haven’t been updated in months. Perhaps the artwork and copy in your ads is lame. 

If you feel like your ads aren’t being updated or that they’re lame… guess what?  Your customers and prospects feel the same way, and it’s reducing the effectiveness and results of your budget. 

If you’d like to achieve better results, you’ve got to check out PSM’s Integrated Digital Marketing Program. This program leverages Facebook, Instagram, YouTube and Google Remarketing so customers and prospects see you everywhere they go. Good digital advertising stays on you like a spider-monkey until you buy (thanks Ricky Bobby). You’ve probably looked at a product online, saw ads for it everywhere the following days, and ended up buying. We all have – that’s why this program works so well.

With the Integrated Digital Marketing Program, you pick the categories you to focus on. You get four categories by default, and you can choose more for small increase in your monthly amount. Most dealers choose the following: 1. The dealership; 2. An OEM (promo); 3. Parts special; 4. Service special. After you choose the categories, we go to work creating graphics and building the best digital ads that money can buy for your dealership. 

The graphic creation was a big factor when we created the Integrated Digital Marketing Program. Over the years, we’ve picked up the fact that a lot dealers struggle with whether they should hire a graphic artist. 

The need for graphic updates is expounded because there aren’t millions of people in your market area for you to target. This increases the importance of having new ads for them to see. When the small group of people see the same ad over and over, they learn to ignore you. We created the IDMP with this in mind. 

Each month you have the flexibility to change the categories or keep them the same. If a big OEM promotion comes up and you want us to move in that direction, we’ll jump on it. We update your graphics and optimize your ads monthly so your ads stay fresh and relevant. 

On a side note, if you’ve not checked out Firestorm Email lately, we have over 200 themes and hundreds of Done-For-You graphics to choose from. Schedule a demo and check our industry-leading open rates, marketing automation, and email hygiene system. It’s a really incredible tool.

Back to the Integrated Digital Marketing Program.  We invest your ad spend the very best way possible… targeting actual customers and real prospects. Nothing’s worse than wasting your budget on an unqualified people who won’t buy from you. That’s why we go after your past customers and a lookalike group of competitor’s customers. In other words, we strategically target the people who are most likely to respond and buy something from you. 

Lastly, we often hear grumblings from new clients of painful experiences with their previous provider. If you hate dealing with under-performing people at big companies who treat you like you’re just another number, PSM is for you. Our responsibility is to take care of our clients better than any other company can or will, and we take that seriously. We’ll answer the phone when you call, do what we say we’re going to do, and treat you like your business is appreciated. Because it is! Don’t just take my word for it, do a quick google search and check our Google reviews, or visit www.psmmarketingreviews.com

So, if you’re interested in a multi-touch approach using Facebook, Instagram, YouTube & Google Remarketing that targets customers and prospects to drive results in the categories that you choose every month and provides professional management with true monthly optimizations, then you’ll love this program. 

Schedule a demo by clicking the DIGITAL MARKETING link from our website.

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DID YOU KNOW? Firestorm Email with Automatically Linked Title Sections

Tia Robinson | 10/22/2020


Which of these benefits is the NUMBER ONE purpose of Email Marketing?

A.    Get Your Name “Out There”

B.    Share Cool Stuff With Your Customers

C.    Send Promotional Information

D.    Drive Traffic To Your Website

E.    Make the OEMs Happy

 

While email marketing can (and often does) all of the above very well, the Primary Purpose of Email Marketing is to:  
 

D. Drive Traffic To Your Website

The ROI on email marketing is astounding…IF it keeps that main goal front-of-mind while building an email.  Our Firestorm Email Software makes sending emails and generating a huge ROI fast and easy. Plus, our creative graphics allow you to send Kick A$$ emails that don’t just look good, but do their job (driving traffic to your site) really well. 

Each one of the hundreds of themes available are pre-loaded with title sections that link to specific pages on your website automatically such as:

•    Homepage
•    New Inventory
•    Used Inventory
•    Parts & Accessories
•    Apparel
•    Service
•    Events

This ensures that every email created, will effectively drive traffic to targeted pages of your website. 

Are you using an email marketing software that was designed specifically for dealerships?  Does your email software include powerful traffic-boosting features like integrating with your website – which leads to conversions and ultimately sales?

If you want to see what makes Firestorm Email such a dynamic Email Marketing Software, call or text us at 770-692-1750 for LIVE Demo today. 



 

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Super Search

Brad Cannon | 10/02/2020

I can’t wait for this crazy pandemic to be over on November 4th, but in the meantime we’ve been using the time to come up with some amazing bolt-ons to our already amazing suite of products. 

An example of this is something that we’ve just released for digital marketing that is totally cutting edge.

I’ve worked in the PPC space for at least 14 years. Google certified, premier partner, we’ve been flown out as guests to their headquarters, Hell, they even sent us a Google refrigerator. I didn’t even know that was a thing…

Anyway, the point is, none of that is as exciting as what we have going now. If you’ve spent any time at all dealing with Google Ads, there are more than a few frustrations with keeping ads current, relevant, and most of all optimized correctly for the ever mysterious GOOGLE ALGORITHM. You know, the black box that can somehow, sometimes, reach out and slap you and make you invisible on the internet.

We’ve partnered up and integrated our Firestorm Websites with Google Ads for what is easily the most powerful search marketing in the powersports industry. In our business, the money is in the metal – unit sales – and because of this, it’s critical that your inventory has to be accurately advertised via Google Ads. This means that newly added units need to show up as soon as possible, and sold units no longer need to be advertised – also as soon as possible. The trouble is, historically that has been difficult to accomplish without incurring major expense, as well as a major investment in time. Trying to attempt that at the dealership level is impossible. 

Well, we’ve integrated Firestorm Websites directly into Google Ads to provide them with our clients inventory four times per day for starters. It’s automatic – no human error, no fat-fingers. Google knows what you have in inventory RIGHT NOW.

Not just that, although that is awesome. Instead of trying to crack the Google Algorithm code, our interface works with Google’s algorithm, which attempts to provide the best possible results to searches. In other words, we have the most massive search platform working to find matches for our clients instead of screening them out. This is huge.

In our beta testing, we’ve analyzed the data. We’ve seen that searchers are more often taken straight to vehicle display pages where they convert more than ever before. We’ve seen more conversions from what we refer to as “agnostic” searches. These are searches where the person was looking for the bike – not a particular dealership, and they were taken straight to the vehicle page and converted. This is huge, because those often represent conquest leads. They weren’t looking for you, but you had what they were looking for so your ad got served and converted. 

When you combine automatic up-to-date inventory listings, dynamically generated ads, and the power of Google to push you to the front of the line, our new Inventory Based Marketing is an absolute no-brainer. Did I mention that your cost per click will often go down as well? 

Display advertising and Facebook advertising are soon to follow doing the exact same thing, our guys are buttoning up those projects soon as well. I just couldn’t help but squeak about the search marketing now though. We’re working on bolting it on to third party website providers too, but with everything you get with a Firestorm Website already, I don’t know why you wouldn’t want to kill two birds with one stone.

Give us a shout, we’ll get you hooked up: 770-692-1750.

Talk soon,

Brad


 

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How to Double and Even Triple Your Website Leads Without Focusing on Discounting

Rod Stuckey | 10/13/2020

Back in 1995 dealership websites were basically just online brochures that after viewed once, no-one ever had a reason to go back.   I’ll never forget in 1997 when my friend Craig Cervanka came into our dealership and showed me their “done for you” websites with all of the make and model information pre-loaded. It was slicker than Greased Lightning, a real game changer because no dealer could update all of that content on their own, which is why I signed up our two stores right there on the spot. 

Looking back, I wonder why I was so hyper responsive. What was the purpose of those websites back then when most consumers only had dial up internet that was painfully slow and no consumers were really trained to research and shop online? Well, just as I was taught with most advertising back then, they said the purpose was to get our name out there and build our brand, to create top of mind awareness and show we were a progressive, leading-edge dealer. Most all dealers back then, as well as the site providers were still trying to figure out exactly how websites would be best utilized. We even went through a phase where it was almost like the dealer with the most buttons (or links) had the coolest sites. Apparently, at one point the providers even thought dealer websites would be for entertainment as they began adding games and puzzles to the sites… heck we even had guest registries for visitors to sign in like you were going to a wedding or a funeral.  

I’ve watched, studied, and participated in the evolving of dealer websites for the last 20 years and something just continued to bother me. While sites did eventually transition to solid consumer research tools and quality lead generators, it still seemed that most dealer sites were very cluttered and busy with bright shiny stuff flashing all over the place and pop ups opening everywhere out of control with units zooming across the screen towing checkered flags. Sound familiar? 

And as usage has transitioned to nearly 80% mobile consumption over desktop, those types of experiences became even more frustrating for the consumer.   Now picture that type of site… and then compare it to Google’s homepage, the most popular and highly consumed website in the world. What does Google want you to do? They want you to engage and convert and their site is designed to do just that… and does it better than any other site on the planet. No clutter and no distractions, despite the temptations for millions in advertising revenue they could receive for displaying logos on their home page. 

This brings me back to that ever so important question of, “What’s the purpose of a dealership’s website?” Well it’s certainly not to build your brand and get your name out there as I was once taught. That’s all old school B.S. Isn’t the purpose of your site to share useful content for consumer research and provide a pleasant user experience that will lead site visitors to a path of conversion, similar to the way that Google does it?  Simply put, the purpose of your website is to generate leads. 

Well here at PSM we think that’s a pretty good strategy, and since launching our Firestorm Website platform in 2016 we’ve consistently seen our sites generate over double, triple and even quadruple the leads compared to our client’s previous providers. And best of all, we generate those additional leads without a focus on discounting. But, we’re not just all about the leads, we want to make your life easier too, and that’s why we developed the industry’s first quick-add mobile app that allows you to take pictures of your inventory with your smart phone and instantly upload those images straight to your site. No desktop required, it’s easy and saves you time and money.

Additionally, as former dealership people, we treat you the way that we wanted to be treated. We don’t do contracts, there are no long-term auto-renewals, and there’s no fine print. This means our clients do business with us because they like the way we take care of them and love the results we generate… not because they’re legally bound by a contract. We think that’s a pretty fair way to do business.


With PSM Marketing, you’re partnering with a privately held company that provides a boutique, personalized experience. We're not what some refer to as a, "big dumb company." When you call us, we answer the phone, and you can even get myself, the founder and CEO and our EVP (Tory Hornsby) on the phone if needed. This owner-involved culture has made PSM the highest Google-Rated website provider in the industry. Don’t just take my word for it, check it out for yourself.

And, being privately-held also makes us more nimble. There’s no red-tape for us to jump through, so it’s easier for us to maintain the best technologies available and be FAST on updates. This gives our clients a better performing website that generates better results.

And best of all, switching to a Firestorm site is a breeze. Many dealers are trigger shy about going to a new provider because of a bad past experience, but the team here at PSM makes the process quick and easy. So pick up the phone today and give us a call or shoot us a text at 770-692-1750. 


 

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60 Units Sold With Zero Face-to-Face Interaction

Eric Pedretti | 09/17/2020

Yup, you read that right. A couple months ago, we had a client sell 60 units through text with zero face-to-face interaction on 328 text conversations with Customer Connections with their showroom closed! 

Customer Connections enables texting on your main business line so customers can text into the dealership to inquire about a unit, book service or order parts.

If you look at your Google Analytics, you'll probably find 80% of your website traffic is looking at inventory but only 1-2% actually fill out a form. We're proving customers are much more likely to text about a unit than fill out a web form because they know it will result in a phone call from the dealership; something they want to avoid at all costs. In the same month our client generated 328 text conversations, their website generated a total of 50 unit leads. The addition of Customer Connections generated a whopping 6 times the number of leads!

 

Customers Start the Conversation

Customers will start the conversation with you by choosing Sales, Service or Parts from your website.

 

Department texts are automatically routed to your individual department managers and their teams. First rep to answer it handles it! 

 

Desk Deals From Start to Finish


Many dealerships were closed or not fully open for most of the spring selling season; requiring them to figure out how to improvise, adapt and overcome to find creative ways to continue selling units. As dealers became overwhelmed with customers and leads this Spring and early Summer, Customer Connections helped make their staff much more efficient. Think about it, how many phone calls can you handle at once? One of course. But the same sales rep can be working up to a dozen or more deals all at once! Grabbing a driver’s license from one customer, texting a finance application to another, swapping photos of trades and the unit the customer is interested in with another, negotiating terms with another, or even giving driving directions to the dealership with another customer all at once! Below is a real text thread from one of our clients closing a deal through text.

 

Reach Thousands of New Prospects Through Social Media Integration

 

In addition to enabling texting on your website, Customer Connections also drastically increases your reach on social media with our Photo With Purchase feature. Did you know the average Facebook user has 281 friends? Every time you sell a unit, simply snap a photo of the happy customer and hit send. It automatically adds pictures of happy customers to social media and gives them directions to tag themselves in the photo, to get your dealership in front of their friends and family members to increase referrals and sell more units! 

 
 

Grow Google My Business Reviews

Last but not least, it will also automatically post that photo to your Google My Business Page and text customers asking for a review to grow your Google Reviews. Google recently increased the weight your GMB Reviews play in your primary website organic ranking by 20%! Google continues to move towards a zero click search results making it more important than ever before to be optimizing your page. Growing reviews and adding hundreds of smiling photos from happy customers who just purchased from you is the best way to do that, and all it takes is a quick photo and hitting the send button! You can also automatically grow reviews to other review sites online to make your dealership the obvious choice in your market to do business with.

 

Call or Text (770) 692-1750 for a 10 Minute Demo!

 
 
 
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PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750

Questions?